Performance creatives for user acquisition

At Almedia, I was responsible for producing performance-driven video ads and motion creatives for user acquisition campaigns. My work covered the full pipeline - from concept development to final delivery.I created high-volume variations of video ads tailored for different audiences, formats, and platforms (including short-form and mobile-first content). The focus was on building strong hooks, fast-paced editing, and clear messaging within the first seconds.I continuously iterated on creatives to support A/B testing, optimizing visuals for engagement, retention, and conversion. This required working quickly while maintaining visual consistency and adapting assets based on performance insights.